Litigation
Our years of experience have given us a sense of what jurors find believable; why (or why not) witnesses and attorneys are perceived as credible; and where legal arguments can run astray, losing the trust of jurors.
The tools of public opinion research have come a long way since George Gallup demonstrated the power of scientific sampling in 1936. The focus group method, a late comer in the bevy of tools, emerged during the 1980s. Over the past three decades both the quantitative and qualitative tools of opinion research have become integral to comprehensive legal strategy. Today, we can explore the answers to questions like: Who is the best juror for this case? What biases might a juror bring? What is the best geographical location to try a case? What arguments best reach the sound mind of the jurors? We can know all of the facts, agree on the evidence, but knowing how jurors will perceive the presentation of a case can be elusive. Having advance insight into how jurors will likely perceive and understand the issues is an added benefit. This is the service we offer. Our years of experience have given us a sense of what jurors find believable, and why some witnesses and attorneys project credibility. Advance research can identify gaps in story lines, missing information, and inadequate explanation of important details. How the focus of a case is crafted in its presentation is pivotal. What is the tipping point at which jurors either close down (too much information, too manipulative, insulting or condescending) or reject a line of argument? Knowing the likelihood of juror reaction to legal strategy early in the process of handling a case can save time and money. Advance research can prepare you for trial or set a foundation to create a favorable settlement. |
Services we provide:
Litigation focus groups Mock trials Jury selection consultation Change of venue surveys Post-trial jury debriefings Witness preparation Case assessment from jurors' point of view Click here to see our Experience 
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